Archive for April, 2008
Wednesday 30 April 2008 @ 11:07 am
AMLA is FREE to Estate Agents in Spain
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News
Saturday 26 April 2008 @ 5:21 am
If you are looking to sell your house or even if you have a holiday rental and are looking to manage the bookings yourself there are now a vast array of websites looking to offer services to you to advertise your site. Out of the thousands, maybe millions of websites out there, most will not provide what you are looking for. Website design these days is relatively cheap and a ‘pretty’ website is not an expensive product to produce. the key to success for you, the advertiser however, lies in the amount of traffic that visits the site, ( The number of individuals looking for what you are selling/or renting.) In the competitive world that the internet has now become, unique visitors are the domain of the Page 1 Club, or more specifically, the Google Page 1 Club.
The reasons for this are simple. Google now accounts for over 70% of all search traffic on the internet. Whilst from a website owners point of view the 30% shared between all the other search engines is important, from an advertisers point of view, looking to maximize your return on your advertising dollar or Euro, you can discount the minions and concentrate on the main event.
The other interesting statistic is that 85% of people searching on Google never look past the first page of results. 95% never go past page 3. So if you are looking for traffic and visitors to your house sale or rental advert you need to concentrate on the sites that occupy the Page 1 results on Google.
The next step is to find out which search terms are the most used for your rental or sale. the search terms are the keyword or phrase that you type in the box when you are looking for something on Google. Statistics are kept on who searches for what and how many times, so you can determine which terms are most relevant for your type of property and whether you are selling or renting.
Search terms can be split into two categories, major traffic keywords and more specific minor keywords. There is a line of thinking that people start there search for a product or service by using general keyword searches. As they become more focussed on what they are looking for they also become more specific in their keyword search terms. Therefore, when considering the search terms that apply to you, you need to consider not only the high traffic keyword searches that will get the site you advertise on, the highest number of visitors. but also cross-reference the sites against the websites found on the more specific keyword searches. Ideally you are looking for a site or sites that appear on Page 1 for both. Alternatively, look to split your marketing between sites that cover both areas.
Once you have decided on a website, the single biggest mistake made by advertisers is rushing their advert, thinking that if they get it up and running with the minimum of information it will attract visitors and enquiries. There is a simple rule in the internet game- Content is King. This means that you should provide the maximum amount of descriptive information that the website will allow. Turn your advert into an essay about your property and its benefits. Talk about the local amenities, the area, the town etc. The more content you provide, the more small keyword terms will register with the search engines and it is quite possible that your advert page will rank by its own for some of these terms that match identically with your description. If someone searches for the term, - A pretty little house with a dock in Mount Pleasant SC, - and this was part of your description, its quite likely you will be on Page 1 for this term. It could be the difference between a sale or enquiry.
The internet is governed by content, so use the space provided to the maximum and good luck.
Neil Ebsworth is the founder of AMLASpain, The
Spanish Property MLS for
properties in Spain and
Villa Rental Spain
Tuesday 15 April 2008 @ 5:39 am
Hawaii is a great place to start your family vacation. Most flights fly directly to Honolulu from the U.S. mainland. Your Hawaii vacations will be very convenient and cost-saving with public infrastructure on the island of Oahu. Oahu has the best public transportation among all Hawaiian Islands. You can travel around the island by a bus. Oahu is the only island that has reliable, cheap, and island-wide bus system. It is possible to explore the island without having to rent a car.
There are shopping malls, restaurants, bars, museums, zoo, and beaches around Waikiki area. You can walk from your hotel to Waikiki Beach within minutes. You can walk to Waikiki Aquarium to see the Hawaii’s underwater world. You will not only get fun but also some knowledge too.
If you are still have some energy left, let’s go to Diamond Head Crater. This is the most famous landmark of Oahu. Expect to spend 2 to 3 hours climbing the crater. Once you reach the top of the crater, you will see a very stunning view of Honolulu and Waikiki area.
There are many more attractions to see during your Hawaii vacation. ALOHA welcome to Hawaii.
Tuesday 15 April 2008 @ 4:40 am
Casual games have been very popular in the recent years. In this article, you’ll learn why casual games are so hot right now.
1. Casual games are easy to play. Anyone can learn to play in just a few minutes. The gameplay is designed for anyone can play with minimal learning curve.
2. You can play in short bursts, during work breaks or, in the case of portable and cell phone games, on public transportation
3. You can try before you buy. Most games offer 60-minute free trial of gameplay. There’re many sites that offer free computer game downloads on the internet.
4. New games are launched every day. There’s no limit of how many games you can play.
5. 2D, abstract graphics that require low computer specification
6. While hard-core games are geared more toward men, casual games are designed for both men and women.
Monday 14 April 2008 @ 8:19 am
On Thursday, (10th April 2008), Treasury Secretary Paulson finally admitted what most people have known for some time. Speaking to the Council of Institutional Investors in Washington, D.C. he remarked that the US economy ‘has turned down sharply’. So much for the preemptive nature of treasury forecasting!
The remarks came amidst a week when central banks around the world made little headway in easing pressure on the dollar with just a 0.25% cut in base rates by the Bank of England. Meetings this week between delegates from the Federal Reserve and the European Central Bank whilst focussed on injecting liquidity into the markets, will undoubtedly turn to some discussion on the strength of the Euro, which has helped force the rise in oil price that has so adversely affected US households and stifled the spending that was the backbone of the economy.
The ongoing mortgage crisis seems almost ‘old news’ these days, but with millions of sub-prime mortgage companies resetting interest rates shortly, the ability to meet repayments is still the main focus for many homeowners. This is never more so important than for investors who have rental accommodation.
One of the hardest sectors hit in a recession apart from the homeowner market is the rental sector. The ability of tenants to make their rental payments can seriously affect the liquidity of an investment project. Whilst all the news is focussed on the plight of the homeowner, there is little sympathy, or coverage, for the individual who has invested their hard earned money into investment property for rental. For many of these investors, their property purchase has been geared with a mortgage and it is the rental income that allows the investor to make the mortgage payments on the property. If a tenant starts to default on his or her rent, then it is the investor who has the problem in meeting the financial commitment against the property to the mortgage lender.
This problem can be most evident in small rented units. In these two or three family units it is normal to find that the owners of the property are not large corporations, but are more likely to be first or second time investors setting out on their first forays into private investment opportunity. It is these ‘everyday’ people who are also most likely to suffer when defaults on rental income make meeting the mortgage repayments difficult. There is less to fall back on, and eventually the investment property will become just another statistic in home repossessions with the investor not only losing his original capital, but also at risk to his other personal assets, which may have to meet any shortfall from a forced sale by the lender.
It is this section of the rental market that also suffers most from inadequate tenant screening. Small investors are less likely to screen tenants and obtain sufficient credit inquiries. When the economy is vibrant this burden of credit worthiness is often bypassed by the individual investor. Renters in stable employment can often be the only checks that a landlord may make. A recession however, puts even the security of employment to the test and it is now that new tenants, and also existing tenants in a position to renew an existing rental contract, should be screened to ensure that they will be in a position to maintain their rental commitment. It may only take one defaulter in a small three or four family unit to put the whole viability of the investment at risk.
Recessions are by nature a time of financial burden and all possible steps should be taken to secure that the least risk is taken when securing the financial liquidity of an investment project. It may seem harsh to tighten the financial screws on existing tenants, but forewarned is forearmed, and ultimately it will be the investor that that will suffer along with all his financially secure tenants if a defaulting tenant puts the property into foreclosure. A situation that may easily have been avoided with adequate renter screening.
About the Author
Tenant Reports is a credit check company dealing in obtaining tenant screening reports.
Monday 14 April 2008 @ 3:59 am
Acne, or Acne vulgaris as is its full name, is the nemesis of the young. Its biology aside, it can be one of the most traumatic conditions in terms of self esteem and confidence at a time when a teenager is most vulnerable to social and pier pressure. Spots, zits and pimples, as it is more commonly referred to, can be the focus of bullying in schools and whilst it may seem that it appears to affect the most timid amongst us, this is more often a product of its effect, rather than the susceptibility of the withdrawn to contract the condition.
Its a simple complaint in medical terms, but unfortunately due to the varied causes it can be a stubborn little bugger to treat. The acne treatment industry is a multi billion dollar affair and ranges from soaps and ointments to creams and pills that would have made an Apothacarian in the last century proud . To treat it, first know it. Then you can establish your own differential diagnosis as to its probable causes and choose the best treatment accordingly.
Acne is caused by a blockage around hair follicles, usually on the face, but also it can occur on the back, shoulders and sometimes on the upper arms. Facial acne is most visible and most predominantly found in adolescents going through puberty when the first facial hair starts to appear. In its simplest terms, the root of the hair follicle acts like the cork in a bottle of champagne. An infection below the root can inflame the surrounding skin producing the blotchy appearance and the white blood cells produced to attack the infection, like the bubbles in champagne collect ‘in the bottle neck’ until it either explodes or is released by a helping hand.
Some are more susceptible due to dermatological variances that are genetic. Ask your parents, did they get zits? You may have larger skin pores than most. Whatever the reason though, treating the infection effectively and preventing the re-occurrence of the prevailing conditions that caused the infection to begin with are your primary goals. The earlier you start to deal with the problem and effect a solution for you, then the quicker you may stem the spread of the infections. You may not win every battle. but winning the war is the aim so keep focussed on the big picture and don’t worry about minor losses in the field!
Treatments for more advanced cases where over production of the adrenal glands or high hormonal fluctuations can cause high inflammation and damage to the layers of skin that may ultimately cause scarring, range from phototherapy to the use of hormone supplements and antibiotics.However, in this day and age where antibiotics are being used by all and sundry and the resistance of bacterium is growing faster than the pharmaceutical companies can produce new varieties, there are also now various homeopathic remedies that are being employed.
For the more common occurrences the first steps to prevention maybe found in diet and general personal hygiene regimes. But don’t be put off when, once put into effect, these don’t abay the onset of the inflammation. This condition, as I said in the beginning, has many sources and by slowly eliminating them one by one you will eventually get to the root of your problem. And remember, it is the intelligent among us who strive to understand. Those who just mock and make fun, mark my words, will be life’s future pimples on society and in years to come you will realize that this phase in your life helped you focus your character. It is just the first of many problems that you will face on lifes journey. Problems that you will need to solve. Solving problems is what life’s all about, so don’t get disheartened. Just keep working the problem and you will find an answer.
About the Author
Holistic Acne Healing offers acne solutions for the best acne treatment. Their holistic approach to acne treatments offers a simple but effective approach.
Friday 11 April 2008 @ 5:51 pm
There are literally millions of holiday home owners now advertising on the internet. Some people set up their own website and just sit back and hope that they will be found by prospective holidaymakers looking for their vacation property. After a while they start to realize that there is a little more to getting seen on the internet than just creating a website.
The next step for most is using one of the myriad of advertising sites to create a listing. With many of these they are attractive to look at and after about an hour of work you have a respectable listing showing your vacation property or villa in its best light. Once again they sit back and wait for the inquiries to pour in. Once again they are disappointed.
The fact is there are several things you should do if you are a villa or apartment owner if you want your property to be seen on the internet. One of the things not to do, is to sit back and think that things will happen all by themselves.
As a quick guide to getting your property seen on the internet, we will fore-go the setting up of your own website. If you are a novice at things such as SEO, (if you dont know what SEO stands for then your a novice!) and move straight onto where to list your property and how to get your listing seen by the most people.
The first thing is to choose the site to advertise your rental with. There are many ways to do this but I recommend two fairly standard procedures to follow.First make a list of all the keyword search phrases that you would use if you were looking for a villa to rent in its location. A keyword phrase is the words or phrases that you would type into the search box if you were a holidaymaker looking to book a rental.
For example if I had a villa in Moraira, Costa Blanca, Spain I might come up with a list that included the search terms, Moraira, Moraira villa to rent, holiday villa in Moraira, Moraira villa rentals etc. Make the list as long as you can and even ask a friend or two to repeat the exercise. Remember to include general terms as well. Sometimes these can be the most search phrases that actually get the most traffic. For the example above, the top searched terms include, villa rentals spain and villa rental Spain, Spain rentals and rentals Spain. Once you have made your list, put it to one side because you will need it later.
Now you will need to use some tools that will show you where people actually search and in what volume. The key to successful advertising is getting the maximum number of visitors to your listing page. This is best done by first using a site that receives a lot of traffic for the type of property and the area you are renting in. The best single tool to use is the Google Keyword tool. To find it just type ‘Google keyword tool’ into your Google search.
here you will be able to type in some keyword search phrases from your list to find out where people actually search. The tool will give you the terms with the most volume on average and the volume for the previous month. Start working through your list of general and more specific terms ranking them in terms of actual search volume. You should then end up with a list for the most searched terms by volume for the highest traffic general terms as well as your localized search terms.
Now go to Google and type in the highest traffic terms. make a note of the websites that appear on the first page results for each term. What you are ideally looking for are the websites that cover not only the high volume general terms, but also rank well for your local keyword searches. Once you have been down the list you should start to see a pattern of which sites rank well in all areas. If not, then look to split your advertising between a mixture of sites that provide high traffic and those that provide more localized result rankings. Remember to avoid the Pay per click sites that advertise at the top and bottom of the page and down the right hand margin. These sites pay a fee to advertise on Page 1 of the results page. If their advertising budget runs out then so does the traffic to the site. The organic results are most likely to give you stable traffic in the long term.
You should now have a list of maybe half a dozen potential websites to choose from. To decide which ones to choose will depend on a number of different factors that will be covered later.
About the Author
Neil Ebsworth is the founder of AMLASpain, the Spanish MLS for
Spanish property and
villa rentals Spain
Wednesday 9 April 2008 @ 9:37 am
Whichever way you turn, the news is not good. Yesterday, the Halifax announced its house price index figures showing the largest drop in house prices (-2.5%), over a one month period since 1992. With the Bank of England’s announcement on interest rates due on Thursday 10th April, the indications are that a cut in rates is now inevitable. Whether the cut will be large enough to be a stimulus to the housing market is debatable. Markets are forecasting just a 0.25% cut which may be swallowed up by the banks and mortgage lenders in an attempt to recover some of the margins they have lost over recent months due to the inter-bank credit crunch.
This comes on the back of a week of indicators including figures showing that mortgage deals available from the banks and home loan lenders have reduced by 20%. Even so, there are still nearly 4000 deals on the market although fixed rates and discounted rates are hard to come by. It is just harder these days to wade through the available deals to find one that has the most suitable underwriting terms to meet an individuals needs.
The Euro has also hit an all time high against sterling and the dollar. This has helped dampen the holiday property markets in Europe which were once primarily funded by British purchasers. The knock on effect on holidays could also see additional negative impacts on economies such as Spain.
The major concern as we look forward must be reflected in the continuing slowing of the US economy. If a crystal ball was required, we need only look west to see what may lay ahead. Even with the Federal Reserve having ’slashed’ interest rates three times in quick succession and a stimulus package that will see most tax paying Americans shortly receiving a $600 - $800 cheque from the IRS in the next few weeks, overall sentiment in the economy is firmly on a downward path.
Gas, (petrol) prices are at nearly $4 a gallon, an all time high due mainly to the weakness in the dollar. The cause of the weakness being the interest rate cuts that the Federal Reserve made in an attempt to stimulate the housing sector. The ‘Catch 22 ‘ scenario seems set to drive the economy into recession unless the ECB and Bank of England join forces in an attempt to strengthen the dollar by cutting their interest base rates. This would not be a bilateral move of generosity on the part of the Anglo-Euro central Banks. Far from it. It is a given that if the US falls into recession that Europe will follow. The fact that the central banks across Europe act independently of government should mean that it would be easier to make such decisions. However, the Euro-zone is a relatively new animal and finds itself in possession of conflicting indicators from disparate parts of the kingdom. This makes decisive action harder to make, leading to delays that may leave more damage than they would have under the old European currencies regime.
With the latest figures from the Halifax and an interest rate cut imminent, the beneficiaries of the lower rates may end up being those who decide to refinance their home loan instead of moving house. The HSBC announced today, (April 9th 2008), that it is willing to offer refinance deals for people with expiring fixed rate mortgages. This may be the start of a rebirth in lending with those banks not unduly affected by US sub-prime losses getting ready to pick up the slack from the mortgage hunting public looking to avoid higher payments in the months ahead.
About the Author
Sunday 6 April 2008 @ 4:34 am
Millions of people are now choosing to rent their holiday villa or apartment directly to their prospective clients through advertising on the internet. In the first of our series of articles we looked at how to choose which sites to use through the use of search traffic statistic provided by the major search engines. Search traffic represents the volume of visitors that are searching the internet for specific keywords and phrases as is an indicator of how many visitor a particular site may attract because of their positioning on the first page of the results for a given term.
Keywords are only an indicator. To fully benefit from a websites traffic it is also important that the page you create has as much information formatted in the most optimized manner so that your ‘advert’ has the best chance of being listed independently on the search engines. This will help drive traffic not just to the website you have advertised with but also send traffic directly to the page showing the advert of your holiday home.
The premise is, that if the page you create is properly formatted and contains the correct information you are able with a little work to make it visible for some of the most targeted keyword searches, sending visitors who are specifically looking for your type of property in your resort location, straight to your villa.This is much more preferable than hoping they click on your villa as one of many in a database search from the websites homepage. This type of search will send traffic to your page but the ratio of enquiries will be much higher in the former scenario than the latter.
The first thing to look for having chosen a number of sites to consider is the landing page. This is the page on the website that you land on when clicking on the link in Google. This should be a page specific to your resort or property type. This being well search for a villa such as yours and click onto one or two of the properties. There are several things to look out for on the ‘advert page’.
First, compare the title of the page between two or more properties. The title is the description you will find in the blue bar at the top of your screen. Check to see if the title is the same or different for each property. The title of any page on a website should be specific to that page. It is one of the most important things that the search engines look at when they index a page. If the website you are looking at has the same title on every page of the site, forget it and move onto the next website in your list for consideration.
If the title are different they should contain some specific information. This includes, The name of the resort, the property type and the rental status. By this I mean for example, a villa for rent in Moraira, Costa Blanca, Spain should have the minimum included phrases of Moraira, Villa, and rental or holiday rental in the title. You can check the actual title against the list of most popular keywords that you have made from the Google keywords tool. If the page title matches up well with a well search phrase then you can look further.
You should also then look to see if the page has a headline. Usually in bold at the top of the page. If the site is doing its job properly, this headline will be whats known as a h1 tag. You can check this by going to the menu bar at the top of your browser. If you are viewing in Internet Explorer, go to ‘View’ and click on the link in the drop down menu for ‘page source’. In Firefox this say just ’source’. A page will appear with the code used to create the page. It looks confusing, but do not be alarmed. Just slowly scan the top third of the page looking for the text used in the headline. Once you have found it, check to see if at either end of the text there is a <h1 symbol. If there is, good, if not, just make a note, a negative point if you will for this site.
Slowly you will be able to build a picture of which sites are most suited to bringing you the most traffic for your villa or apartment advertisement.
About the Author
Neil Ebsworth is the founder of AMLASpain, the
Spanish Property MLS for
property for sale in Spain and
Villa Rentals Spain
Sunday 6 April 2008 @ 4:26 am
Millions of people are now choosing to rent their holiday villa or apartment directly to their prospective clients through advertising on the internet. In the first of our series of articles we looked at how to choose which sites to use through the use of search traffic statistic provided by the major search engines. Search traffic represents the volume of visitors that are searching the internet for specific keywords and phrases as is an indicator of how many visitor a particular site may attract because of their positioning on the first page of the results for a given term.
Keywords are only an indicator. To fully benefit from a websites traffic it is also important that the page you create has as much information formatted in the most optimized manner so that your ‘advert’ has the best chance of being listed independently on the search engines. This will help drive traffic not just to the website you have advertised with but also send traffic directly to the page showing the advert of your holiday home.
The premise is, that if the page you create is properly formatted and contains the correct information you are able with a little work to make it visible for some of the most targeted keyword searches, sending visitors who are specifically looking for your type of property in your resort location, straight to your villa.This is much more preferable than hoping they click on your villa as one of many in a database search from the websites homepage. This type of search will send traffic to your page but the ratio of enquiries will be much higher in the former scenario than the latter.
The first thing to look for having chosen a number of sites to consider is the landing page. This is the page on the website that you land on when clicking on the link in Google. This should be a page specific to your resort or property type. This being well search for a villa such as yours and click onto one or two of the properties. There are several things to look out for on the ‘advert page’.
First, compare the title of the page between two or more properties. The title is the description you will find in the blue bar at the top of your screen. Check to see if the title is the same or different for each property. The title of any page on a website should be specific to that page. It is one of the most important things that the search engines look at when they index a page. If the website you are looking at has the same title on every page of the site, forget it and move onto the next website in your list for consideration.
If the title are different they should contain some specific information. This includes, The name of the resort, the property type and the rental status. By this I mean for example, a villa for rent in Moraira, Costa Blanca, Spain should have the minimum included phrases of Moraira, Villa, and rental or holiday rental in the title. You can check the actual title against the list of most popular keywords that you have made from the Google keywords tool. If the page title matches up well with a well search phrase then you can look further.
You should also then look to see if the page has a headline. Usually in bold at the top of the page. If the site is doing its job properly, this headline will be whats known as a h1 tag. You can check this by going to the menu bar at the top of your browser. If you are viewing in Internet Explorer, go to ‘View’ and click on the link in the drop down menu for ‘page source’. In Firefox this say just ’source’. A page will appear with the code used to create the page. It looks confusing, but do not be alarmed. Just slowly scan the top third of the page looking for the text used in the headline. Once you have found it, check to see if at either end of the text there is a <h1 symbol. If there is, good, if not, just make a note, a negative point if you will for this site.
Slowly you will be able to build a picture of which sites are most suited to bringing you the most traffic for your villa or apartment advertisement.
About the Author
Neil Ebsworth is the founder of AMLASpain, the
Spanish Property MLS for
property for sale in Spain and
Villa Rentals Spain