Social networking is all about bringing people together?.Facebook, Myspaceetc have all been valued recently with huge sums being bantered about in themulti-millions. Just like the purchase of YouTube what is the valuation of these companies based on. With You tube it was fairly obvious. 100 millions viewerseveryday is a pretty large audience for an advertising company to own?.andwhatever you think, thats all Google really is?.an advertising company. They protect their market share with a ruthless disregard for competition evenslapping the hands that feed them?..the website owners, if they dare try to share in a mythical value,(Pagerank) that Google in its wisdom has bestowed on them. What is value anyway if it does not act as a medium of exchange?no real value at all. Its like getting stranded on a desert island. All of a sudden a man from Google rows buy and chucks a gold bar onto the beach?..Your rich. Thereis a snag though. Yea the obvious one?and a month or so later you starve todeath. “Ah but you died a rich man” said the Googleman at your funeral when theyfinally found your body and buried you. I digress. I was making a point about social networking and their value to businesses that are not multi-mi..billion dollar advertising companies. Well if you cant beat them?so the saying goes?.then create your own?..market that is. One site that is attempting something new in Business & Social networking is amlaspain.com, The Spanish Property MLS They recently announced the launch of a community forum to attempt to bringlocal community services together with the future potential residents looking to buy property in Spain. Launch hot on the heels of a video site, a spanish language version and soon to be launched villarental site, AMLA seem to be attempting to create a network of sites similar to a social network within the framework of a business driven entity - theProperty MLS.