There is quite a large Latino community on the Costa Blanca and this concert will draw them in from far and wide.

There is a very wide range of artists taking part in this Benidorm event, the star of the show being Daddy Yankee, who according to Time magazine is one of the most influential Latin recording artists. He has sold the most discs of all Latino artists.

The music will range through Reggae, Rap ,  Hip Hop, Salsa, Bachata and Merenge.

Other artists will be Magic Juan , Charlie Zaa, Jerry Riviera and Dominic Marte.