Fruit consumption went up by 5% last year but it is still only 14.7 % of all food consumed .

The Costa Blanca , Costa del Sol and Ibiza authorities are going to promote fruit eating by giving away seasonal fruits on their beaches .

Malaga , Alicante , A Coruna and Ibiza are the places where the project is being focused .

Families with children between the ages of 5 and 17 tend to eat less fruit than others .

Pamphlets will be handed out alongside the fruit , extolling all of the virtues of a high fruit diet .

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