The Benidorm town council and commerce sector have launched a new initiative within the town to promote sales.Retail outlets in Benidorm that have joined the Benidorm promotion scheme,launched a new style debit card.It is designed to promote more business for the town’s commercial sector and provide substantial discounts and other benefits.Under the scheme those participating will either have points towards a purchase or discount on a purchase.They can also have entrance to local cultural events.

The scheme was initially sponsored by La Caixa.Other banks are hoped to become involved and within two months incorporate 3000 shops.They want to make shopping in Benidorm more attractive than shopping elsewhere.The launch of the scheme in Benidorm was attended by the Mayor,the Benidorm Promotion president and the Regional Tourism secretary.